In a move right out of the Guerilla Marketing handbook, PayPerPost.com scores some awesome TV cover on the Today show.
Unknown to the Today show staff the PPP team provided tee shirts and signs to the people waiting in line to be on the Today show. The signs were an awesome design that allowed the guests to write their own messages while still showing the PPP logo and name. I don’t know who came up with the idea, but it was a great way to build brand recognition, as well as get “free” airtime on a major TV network. The guys and girls behind PayPerPost continue to amaze me at the way they are tackling this entire marketplace. Way to guys, keep it up.
For some behind the scenes video be sure and check out the PPP blog at blog.payperpost.com ![]()
