PayPerPost, which does blog advertising, just announced that is received $3 million of outside capital funding. That has renewed the talk about the controversy about is paying for a post an ethical thing to do. TalkCrunch did a full phone interview about this that you can listen to on the web.
I have to say, that when I first heard about PayPerPost I thought it was crazy. I didn’t know why anyone would want to do it, why anyone would lower themselves to write a blog and get paid for it. But, here I am, happily searching for blog opportunities that fit for me.
That’s really the key thing – blog opportunities that fit for me. I’m not going to write about a frat-boy videos. That’s not me and so it would be lowering me to do that. It wouldn’t be ethical for me to write about that. But I am going to write about Internet phone service and digital cameras – I would do that anyway because those are things I use or am thinking about using.
More than just what you write about, you can also be ethical in how your write. Do I write about an Internet phone service company and say how great they are when I really don’t know. No. But if it’s a PayPerPost about a website about Internet phone service, then I look at the site (really search around and read), and share what I find.
The last big controversial issue is whether or not to disclose when a post is generating revenue. I think it really could be done – as long as companies are ready to get real and unbiased reviews from the bloggers.
P.S. PayPerPost want bloggers to share their true views about this… and they are paying for bloggers like me to share my thoughts. That’s how it works.
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